About Us
Mission Statement
Advance My Athlete’s mission is to provide information, direction and competitive edge to athletes and their parents by bringing you the most credible information in sports performance and training, sports psychology, nutrition, scholarships, financial aid and recruiting. With all of these services on one site, our goal is to revolutionize the online experience. Advance My Athlete prides itself on being both credible and affordable. It is extremely important to provide young athletes with role models who both inspire and guide them. Whatever your next step is we can help you reach it. Advance My Athlete: everything you need to know.
Rick Berry, President
A former professional hockey player of 11 years, Rick is currently a scout for the Seattle Thunderbirds (WHL) His athletic expertise is in team leadership and development of athletes.
Christian Hutter, CEO
Christian received his undergraduate degree from the University of Denver with a BSBA in Finance, Economics and Statistics and earned his masters in MSIT (MBA in IT management). Christian’s athletic career makes him a perfect fit for Advance My Athlete. His career includes being a part of the Austria National Ski Team from 1992-1995 and winning the 1998 NCAA National Championship.
Dan Hinote, Director of Athletics
Dan’s 13-year professional hockey career includes a Stanley Cup Championship. He is currently an assistant coach for the Columbus Blue Jackets (NHL). Dan’s expertise is in the development of athletes, youth charities, team building and team leadership.
Loren Landow, Director of Sports Performance
For over 15 years, Loren has been training athletes of all ages and abilities, including over 400 professional athletes in the NFL, MLB, NHL, UFC and the Olympics. Coach Landow is highly sought after due to his ability to analyze biomechanics and enhance the effectiveness of any training routine.



